Topic
Toyota Digital Marketing Strategies
Instructions
The assignment is individually based coursework based on selecting and evaluating the
suitability of an organization’s current digital marketing activities, recommending ways in
which it could be improved using industry 4.0 methodologies. With particular emphasis on
managing the external and societal impacts of your suggestions.
The individual will be responsible for delivering a report that highlights the organizations
key current activity in digital marketing, analyses the current effectiveness of this activity,
and then suggests improvements using industry 4.0 methodologies that not only benefit
the organization and shareholders but society more broadly.
The report will be no more than 1500 words plus appendices. Cover page, table of contents and reference lists are
not included in the word count.
Answer Preview
Undoubtedly, through the adoption of digital strategies, Toyota has become endeared to customers because it has identified an effective way of interacting with them. Most importantly, digital marketing strategies present an opportunity to tap on the exploits of technological advancements to increase brand awareness (Chaffey and Smith, 2013). The social media presents an excellent chance for Toyota to explore the automotive industry and build its brand by marketing what the company offers distinctively from its rivals. Tiago and Verissimo (2014) argued that online campaigns have been instrumental in creating awareness as well as enhancing the reputation of the brand. For instance, in 2014, Toyota embarked on Tundra promotion by filming 15-second Instagram videos that were later transferred to Facebook ads. By then, Tundra was still a new model that needed extensive marketing activities and Toyota felt that social media campaigns would be ideal in creating awareness for subsequent models like Rav4 and 4Runner (Wang, 2014). Through the videos, it was easier to establish the sentiments of consumers; hence, it was easier to understand how the consumers perceived the brand.
Word Count: 1800