Topic
Toyota International Strategy
Instructions
The student will be undertaking the following piece of research:
- Choose either a firm from an emerging or developing country that has recently (i.e. within the last ten years) invested overseas or a firm that has recently invested in an emerging or developing country
- The firm (MNE) may be one of which you have personal experience (through work or family), or one for which you are able to easily obtain data from secondary sources
- Summarise and explain (with reference to the academic literature) the internationalization process of the firm, with a focus on the identified case study.
Answer Preview
It is of the essence to note that Toyota is one of the most productive and profitable automobile companies has always attached significance to the Chinese market. Since 1963, Toyota’s first attempt to export G1 Truck units in China, till 2014, the completion of the world biggest Toyota R&D Centre TMEC, it has by far successfully made an inroad into the Chinese market. However, other major automobile companies, like VG, Renault-Nissan, and GM altogether took up more than 40% of the Chinese market (Toyota-global.com, 2011; News.bitauto.com, 2018). Globally speaking, Toyota is no longer the most best-selling vehicle company in the world, marginally outstripped by Volkswagen and Renault-Nissan. Through forming strategic alliances with two different local cars, manufacturers (FAW and GAC), Toyota is still struggling to boost its sales in the Chinese market.
Word Count: 8,800