Topic
Trade Show Selling Strategy
Instructions
The Tradeshow Selling Strategy
Listen to a podcast using the link below and discuss the following two items and respond to the other student’s opinion.
1. What to do before, during, and after a trade show to maximize ROI from the show management standpoint (any possible co-operations with the two other key players?)
2. What you think of tradeshow as a millennial in terms of career opportunities, future trends of the industry, what you expect from attending a tradeshow, or your aspiration toward the industry.
http://ypsgroup.com/podcast/
Answer preview
As it is revealed in the podcast, trade show exists as an ecosystem unto itself. In order for the system to grow, vibrant and health, the tradeshow needs to provide values to all the exhibitors, attendees, suppliers and the organizers. In order to provide value to all and maximize the ROI from the show, it is important to take advantage of pre marketing including social media to help reach people, access demographic information from respective data bases and turn the data into actionable information. Sales and marketing professionals know that active participation is important during the show because it is where marketing meets sales.
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