Trends in the Global Environment

Topic

Trends in the global environment that impact the choice of international strategies

Instructions

What are some trends in the global environment that might impact the choice of international strategies, particularly international corporate-level strategies?

Answer preview

The global environment is very diverse because there is demand for different commodities in various parts of the globe. Venturing into such a diverse and unpredictable market is tricky and needs a firm to study the market trends to make a good decision. The trends that a firm need to study and use to grow their business in the global environment are growing emerging markets, demographic shifts, innovation, international communication, increased competition, climate change, financial development, political situation, and slower growth. Different parts of the world demand for different commodities, satisfying each one of these markets is difficult. Deciding what commodity to produce to ensure that they reach most of the people is very important to be successful.

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