Unilever International Marketing Strategy for Lifebuoy

Topic 

Unilever International Marketing Strategy for Lifebuoy

Instructions 

You are required to draw up an International Marketing Analysis for a case study brand UNILEVER, and critically evaluate the main marketing activities of the brand when offering one of their products in a local market and an international market.

Answer Preview 

The ability of Unilever to deal with its macro environment determines its capacity to counteract market pressures at the international scale (“International Market Analysis”, 2017). This PESTLE analysis highlights the external factors at the local (UK) and international (Indonesia) markets. Unilever managers can use the insights from this analysis to understand the impact of external environment on the international marketing strategy. Unilever exhibits a high potential of performance by taking advantages of market opportunities and deal with threats effectively, as shown in the PESTLE analysis in Appendix 1.

The PESTLE analysis highlights growth opportunities of Unilever in Indonesia as a representative of international market of consumer goods (“OECD”, 2016). According to the analysis, Unilever faces significant threats with regards to macro environment. Significant growth can be achieved by addressing product innovation strategies.

Word Count: 3200