Week 3- PR Theory: The Big Ideas (Part II)

Instructions

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real-world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

Summarises what you have learned from the week’s readings
Builds on previous weeks’ learning as appropriate.
Reflects on a key point(s) you feel is important to public relations practice; and
Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview

I appreciate that it is the role of investor relations and public relations to promote the organization. The quality and number of articles the public relations department win for the organization determine its success. It is now clear to me that public relations and investor relations can share valuable information and guarantee the success of the two sections. I read that both PR and investor relations should share timelines of forthcoming events and maintain a smooth communication flow. On the other hand, I learned about the government and political public relations.

Word Count: 450