Week 5-Media Relations and the Media Release

Instructions

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real-world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

Summarises what you have learned from the week’s readings
Builds on previous weeks’ learning as appropriate.
Reflects on a key point(s) you feel is important to public relations practice; and
Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)’

Answer Preview

The topic has adequately informed me on the importance of media relations and media releases in influencing and transforming behaviors. They serve as a third party in endorsing a service, issue, product, or organization. I am familiar with the various media relations goals that Acme Communications, Inc.

Word Count: 350