Working With Key Publics: Different Types of Public Relations Practice

Working With Key Publics: Different Types of Public Relations Practice

Instructions 

You will make a weekly contribution to your individual journal reflecting on your learning for the week and applying theory to real world examples and case studies.

Each week (from week 2-10) you will write an entry into your journal that:

• Summarises what you have learned from the week’s readings
• Builds on previous weeks’ learning as appropriate.
• Reflects on a key point(s) you feel is important to public relations practice; and
• Applies this to public relations practice (include examples from case studies or current campaigns that you’ve seen – include links and embedded information/media in your entries)

Answer Preview 

Besides these, I have learned about media relations, public affairs, and the management of crises especially in government and political relations. For illustration, the experts in media relations focus on writing releases, organizing press conferences, and other tasks related to media. After reading the topic on working with key publics, I appreciate that public relations has undergone substantial transformations over the recent years and the skills have evolved.

Word Count: 350