Topic
Young People’s Theatre Newcastle Inc: Public Relations Essay
Assessment Overview
You will develop a public relations communication plan for a real-world organisation (announced early in semester) and an academic essay justifying the decisions you made in your plan. You will also write a media release to accompany your public relations plan.
There are four components to this assessment. You will submit:
- One-page draft proposal
You are required to submit a one-page proposal for your PR plan in class in Week 11. The proposal will outline the SWOT analysis, target publics, goal, objectives, strategy and tactics you have chosen for the final assessment. You may use the provided template omitting the remaining sections.
You can change or revise these details for the final submission, but this process will help you commit to a topic and strategy early on and allow you to get feedback on your ideas.
The draft submission is worth 5% of the final mark.
- 1000 word public relations plan
The components of a public relations plan will be discussed in detail in lectures and tutorials;
Answer Preview
In meeting the expectations, there will be the formulation of a PR communication plan that holds the capability of altering possible negative perceptions against theatre education while giving reasons for communities and potential students to join YPT to gain theatrical education, production, and performance purposes offered in the institution. The students and community within NSW and its environs will need to understand that theatre creates great potential for one’s career in building personal development as any other career program offered in other institutions. The general intention of the plan will be to enlighten the entire community, including parents, current students, and potential students, concerning the need to consider joining education and production programs in YPT because it offers significant socio-economic merits as any other career built-in school.
Word Count: 2900