Give examples of traditional firms that have partnered withcollaborative consumption players. What does each hope to gain fromthe partnership?
Answer
The Collaborative Economy is an economic model wherecommonly available technologies enable people to get what they needfrom each other.
Ownership and access may be shared between people, startups, andcorporations.
In essence it is peer-to-peercommerce.
It enables people to use stuff more efficiently, and ends updisrupting traditional business models.
Social technologies radically disrupted communications,marketing, and customer care. With these same technologies,customers now buy products once and share them with each other.Current technology enables consumers to displace sellers by sellingto each other.
Traditional companies beginning to participate